
We get messages all the time from listeners who say Hidden Brain has helped them to think differently about the world, and about themselves. As producers, nothing is more rewarding or gratifying. Today, we bring you a listener story that especially moved us. It’s a tale about two friends, and how our show played a small role in their dramatic story.
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February 4: The Easiest Person to Fool — Physicist Richard Feynman once said, “The first principle is that you must not fool yourself, and you are the easiest person to fool.” One way we fool ourselves is by imagining we know more than we do; we think we are experts. This week on Hidden Brain, psychologist Adam Grant describes the magic that unfolds when we challenge our own deeply-held beliefs.
January 28: Afraid of the Wrong Things — Around the world, people are grappling with the risks posed by the COVID-19 pandemic. How do our minds process that risk, and why do some of us process it so differently? This week, we talk with psychologist Paul Slovic about the disconnect between our own assessments of risk and the dangers we face in our everyday lives.
January 21: Our Brands, Our Selves — All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.
January 11: The Secret Life of Secrets — It’s human nature to hide parts of ourselves that produce shame or anxiety. We tend to skip over details that could change how others perceive us. But no matter how big or small our secret, it will often weigh on our minds, and not for the reasons you might expect. This week on Hidden Brain, we talk with psychologist Michael Slepian about the costs of secret keeping.
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